Smart Home Technologies was a new business looking to make a splash in the Southeast Wisconsin market. The company simplifies home technology by providing reliable technology solutions delivered with personal service.
Their public relations firm, Fendos PR, asked us to provide a complete small-business startup package that included logo design, tagline development, print collateral, a website, and email marketing.
After determining who their target audience and competition were, we proposed a logo that incorporated a power button to imply ease of use. We also proposed several taglines; “Technology made simple” was selected for its straightforward descriptor.
Focus on Energy works with eligible Wisconsin residents and businesses to install cost effective energy efficiency and renewable energy projects. Their training division provides in-person seminars and webinars for businesses in several vertical markets, including commercial, industrial, government and institutions.
We partnered with Focus on Energy to design and code more than 2 dozen completely custom HTML email blasts to announce upcoming training sessions. Each linked directly to an online registration form.
The logo was designed to reflect the family-friendliness of their office, and the positive atmosphere they were known for. People icons of varying heights, and a smile, tied these two attributes together.
The website was designed to provide background information about the practice, as well as patient access to forms and an emailing list. For the front-page animation, we recommended images representative of their diverse patient population.
The office experienced record revenues in 2011, up significantly over the prior year.
We recommended expanding the reach of their website to include several email communications, including: a weekly Devotions email from Jill Briscoe, the magazine’s founder; a monthly Inspirations email newsletter that contained high-value editorial content and advertising; and occasional email advertising messages sent to the master email list.
These efforts began in June 2011. The organization’s master list has remained steady at approximately 6,000 subscribers who receive the monthly newsletter and advertising messages. As of January 2012, the weekly Devotions is now delivered to approximately 1,000 opt-in subscribers, with approximately 10% growth each month and an impressive 40% open rate.
These 3 email marketing vehicles provide an additional revenue stream via ad sales, and helped contribute to a 10% increase in print subscribers in the last 6 months of 2011.